Hello, world!

My name is Noa and I am a multidisciplinary creative professional living in Seattle, WA. I highly admire fine art, but I also have a very practical mind. That is why I can be so good at creating user experiences. My work is the outcome of carefully crafted logic and emotion. In that way, I deal with the challenges of transforming jumbles of raw data into simple, concise information graphics that are easy to understand and visually appealing.
During my non-designing hours, I enjoy life to the fullest as much as possible with my amazing husband, being a mother to an adorable little girl, playing the piano, reading, drawing, hiking, traveling, and playing board games.

Why Me?

• ▪ I believe that listening and being open is the best way to approach a project.
• ▪ I am obsessed with usability and good interaction design.
• ▪ I believe the best ideas come out of unlikely places.
• ▪ I am always curious about why and how things work the way they do.
• ▪ I always stay up to date with new technologies, know how to use them and how to explain them.

My process

• Research. Find out what users really need and want by observing and interviewing them. Find out what are the business needs. What constraints do we have as a project team?
• Competitive analysis. What's out there? Explore existing products to discover how our approach can be unique.
• Brainstorm. The fun part: start sketching! Get messy. Define logic. Create classifications and hierarchies, diagrams and user flows.
• Design. Start with navigational structures, then wireframes, then higher fidelity. Direct and finesse animations and interactions. Create visual and functional harmony.
• User testing. Invite real users to interact with the design and adjust accordingly.

Site History

A previous version of this site's design has been archived for your browsing curiosity. Take a look here.