For the past 8 years I've been planning interactive flows, designing visuals and defining user experiences for rich communication solutions across Mobile, TV and Web based platforms. I strive towards designing and developing interactive solutions for digital devices; I look for those who enjoy solving hard problems; and connect with those who wish to improve this planet through art, design, and technology.

Professional Experience

User Experience and Visual Design Specialist

Expedia, 2012-Present

I am developing the concept of travel individuation, and revolutionizing the way agents communicate with clients. In a nutshell, my goal is to apply persona-based marketing to the unique needs associated with different types of trips that a traveler may experience. Day to day tasks: Facilitate agent testing sessions and collect requirements for users and business stakeholders; Develop tools for agents in the form of wireframes; Design graphical layouts for agent tools; Establish a global standard and process around user research and tool design.

Senior UX Architect (freelance)

The Garrigan Lyman Group, 2011-2012

Proposed and defined user and customer experience strategies along with user-centered design frameworks for digital projects.

Senior UX Architect

Ascentium Interactive Agency, 2010-2012

Delivered the user research, information architecture, interaction design, prototyping, and usability evaluation for clients including Microsoft and T-Mobile; Facilitated collaborative brainstorming sessions across experience disciplines; Presented pitches and solutions to clients.

Product Visual Designer III (contract)

Microsoft, Windows Live, 2009-2010

Role involved design, project management and production. Designed the Windows 7 themes for web, desktop, mobile & Live Messenger; Emoticons for Messenger & marketing materials.

Industrial and Interactive Designer

Metro-Board.com, 2008-2009

Developed an electric skateboard with a remote control; Supported the development of products and packaging; as well as the design and execution of trade show spaces; produced large scale graphics and was the UX and visual designer for everything online.

User Experience Team Lead

TriPlay Inc., Internet / Mobile / TV convergence start-up, 2005-2008

Performed wire-frame user interface sketches and plans, including documentation; Interactive user interface mockups; Visual screen design for PC, Mobile and Interactive Television based applications (in various operating systems); Animation design and production; Actionscript programming for DHTML and Flash; Web Site Development in CSS and DHTML with Dreamweaver; Print design for various marcom needs.

Graphic Designer

UI, Human Factors Ltd., 2005

UI Ltd. provides consulting services in the field of user experience design, implementation and evaluation. My job included designs for web applications, icons, presentations, logos, log in screens.


2012 - Product Hero: "for jumping right in and innovating the UX for our most complex product"
GCO Team, Expedia

2011 - Selected for Best Presentation Award
Project Management Academy, Ascentium

2009 - Selected as Featured Artist of the Month
Filter Talent

2005 - First-place award for best final project in Industrial Design Masters Degree
Bezalel Academy

2005 - Third place in architecture competition The Synagogue as an Egalitarian Space
Kolech, the 4th International Conference in Israel

2004 - Memory Box project selected as Most Outstanding Innovative Idea
Microsoft Research Design Expo, Redmond, Washington

2003 - First-place award for best final project in glass and ceramics
Bezalel Academy


2011 - Graduated the Project Management Academy
Held by Ascentium

2005 - M. Des – Master of Industrial Design, Magna Cum Laude
Bezalel Academy for Art & Design, Jerusalem

2003 - B.F.A. - Ceramics & Glass design, Magna Cum Laude
Bezalel Academy for Art and Design, Jerusalem

2002 - Participated in an exchange student program, department of product design,
The Surrey Institute of Art and Design, England

2000 - Studied glass blowing and worked in a glass factory
Novy Bor, The Czech Republic

Public Speaking

2009 - Lecture about the "Booklifier"
IDSA Oregon Chapter, Portland, Oregon

2005 - Lectured at the Israel Museum
Design and Technology Conference, Jerusalem, Israel

2004 - Lecture about "My Memory Box"
Microsoft Research Design Expo, Redmond, Washington


2006 - In Second Gear, Product Design Exhibition
Tel Aviv, Israel

2006 - Product Design Group Exhibit
Ben Gurion, Israeli International Airport

2005 - Architecture exhibition
Museum for Israeli Art, Ramat Gan, Israel

2005 - Product Design Group Exhibition
Holon, Israel

2005 - Ceramic Biennale
Eretz Israel Museum, Tel-Aviv

2004 - Microsoft Research Design Expo
Redmond, Washington

2004 - Israeli Design Group Exhibition
Jerusalem, Israel

Professional Association

Newsletter Editor

IDSA, Northwest Chapter, 2010-Present

The newsletter publication goes out monthly and is dedicated to building community by raising awareness of design and cultural events in Seattle and the Northwest metro region. Subscribers include: business executives, designers, managers, educators, media geeks and those that just want to have fun.


IDSA, Northwest Chapter, 2011-Present

Keeping log of chapter board meetings; collaborating with other chapter officers to organize community design events; reaching out to sponsors; fundraising; networking and coordinating with other organizations; and maintaining membership values at events.