Background
In the summer of 2022, I was asked to lead design for Amazon’s Creator space, a new initiative built to empower influencers to monetize their passions and inspire the next generation of Gen Z customers.
It was a bold charter. My team of eight creatives, designers, copywriters, and art directors, worked alongside eleven product managers and over sixty engineers to create an ecosystem that served four audiences: creators, publishers, customers, and Amazon as a business.
